Are your spokespersons practicing enough to keep up with reporters?
Keep your spokespersons sharp between media training sessions
7 speech habits that make you sound weak – and how to fix them
Eliminate weak language to improve public speaking and private conversations.
Great spokespersons and Olympic champions share a training secret
Like many of you, I’ve been engrossed in the performances and the personalities of the 2024 Paris Olympics for the past few weeks. Simone Biles is beyond words. How God packed so much power into her spritely 4’8” frame is beyond comprehension. Gabby Thomas impressed me as she ran away with the gold in the... Continue Reading →
Update your media policy before a crisis strikes!
Some years ago, while defending a client being aggressively pursued by a CBS News 60 Minutes producer, I realized how essential the organization’s social media policy was to my efforts. The producer was reaching out to current employees based on LinkedIn profiles. We quickly refreshed and redistributed the organization’s media policy which included deferring questions... Continue Reading →
What good communicators can learn from the presidential debate
Who’s better at reformulating – Joe or Donald? When Joe Biden and Donald Trump square off on CNN tonight, millions of Americans will be watching to see who can tell their story the best, refute the rest, and look the most presidential while doing it. Considering the animosity between the two candidates and the propensity... Continue Reading →
Is rambling speech hurting your career?
Six tips to more concise and memorable communications
Media Interviews: Recognize and Handle Unfair Questions
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
When to say no to the media
Six rules before saying no
What makes a good media training?
Five critical elements for an effective media training session
What to do when a reporter calls you
Media training tips for a company spokesperson
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