Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers?Why won’t you respond to the allegations made in... Continue Reading →
Update your brand story and messaging
Four reasons why your messaging could be outdated
Recruit an army of personal brand ambassadors
Four steps to converting your network into personal brand ambassadors
Define your purpose for more powerful communications
What do we want people to feel, think, say or do?
Stop spokespersons from sabotaging your campaign
Five spokesperson blunders and how to prevent
Brand communications: are you spending enough to grow?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
Align brand communications with core values
Five steps to reduce brand hypocrisy
Grand openings: use PR to keep the celebration going
Top 10 PR tips for great grand openings
When to say no to the media
Six rules before saying no
Adapt crisis communications plans for natural disasters
Preparing to communicate when no one else can