What do we want people to feel, think, say or do?
Define your purpose for more powerful communications
Stop spokespersons from sabotaging your campaign
5 spokesperson blunders and how to prevent
Brand communications: are you spending enough to grow?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
Align brand communications with core values
Five steps to reduce brand hypocrisy
Grand openings: use PR to keep the celebration going
Top 10 PR tips for great grand openings
When to say no to the media
Six rules before saying no
Adapt crisis communications plans for natural disasters
Preparing to communicate when no one else can
When do you need media training?
Five questions that reveal a spokesperson’s media training need
To win, speak in headlines
Five tips for strong quotes that get media coverage
