Six tips to more concise and memorable communications
Is rambling speech hurting your career?
Scientific study discovers the key to joy
As I hear the refrain, “the most wonderful time of the year,” the song and season cheer my heart and turn my thoughts to others. For various reasons – religious, moral or traditional, I think people try to be a little kinder in December. They also volunteer more of their time and share more of... Continue Reading →
Maximizing public speaking opportunities
Make the most of speaking opportunities before, during and after... Great news – you just secured an exciting public speaking opportunity! Perhaps you will be the keynote speaker at a national industry trade conference, or the featured presenter at the monthly meeting of the local chapter of a professional association, or somewhere in between. The... Continue Reading →
Media Interviews: Recognize and Handle Unfair Questions
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
Update your brand story and messaging
Four reasons why your messaging could be outdated
Recruit an army of personal brand ambassadors
Four steps to converting your network into personal brand ambassadors
Define your purpose for more powerful communications
What do we want people to feel, think, say or do?
Stop spokespersons from sabotaging your campaign
Five spokesperson blunders and how to prevent
Brand communications: are you spending enough to grow?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
Align brand communications with core values
Five steps to reduce brand hypocrisy
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