JCS Communications delivers the following to its clients:
Media/Presentation Training – designs and conducts customized training for corporate/brand spokespersons including c-suite executives, professional athletes and celebrities to deliver effective broadcast, print or online media interviews. Helps increase inclusion of key brand messages in earned media coverage. Training extends to crisis communications, public speaking and sales presentation scenarios and includes on-camera simulated interviews and post-training written evaluations and recommendations.
Brand Messaging Strategy/Architecture – develops the messaging architecture that defines an organization’s brand story, and how the organization’s leaders and frontline employees should communicate it.
Content Creation — develops a variety of content that resonates and influences behavior among targeted audiences. Content includes executive bylines, executive speeches, web copy, social media posts, advertorial articles, op ed articles, video scripts, etc.
Media Relations Strategy – crafts strategies that leverage brand content to secure favorable news story placements in targeted media. The resulting news stories increase awareness, build informed opinions and influence behavior of the desired audience in support of business goals. Creates social media strategies that ensure alignment with overall brand messaging.
Crisis Communications – provides immediate counsel and long-term strategy to clients managing sensitive issues or enterprise-threatening crises. Analyzes threats, crafts appropriate messaging platforms and counsels clients to act in a way that allows them to mitigate the reputation-damaging effects of a crisis. After the storm has passed, helps clients repair damage, strengthen reputational vulnerabilities, recapture good will of stakeholders and return to a promotional orientation.