Six tips to more concise and memorable communications
Scientific study discovers the key to joy
As I hear the refrain, “the most wonderful time of the year,” the song and season cheer my heart and turn my thoughts to others. For various reasons – religious, moral or traditional, I think people try to be a little kinder in December. They also volunteer more of their time and share more of... Continue Reading →
Media Interviews: Recognize and Handle Unfair Questions
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
When to say no to the media
Six rules before saying no
When do you need media training?
Five questions that reveal a spokesperson’s media training need
To win, speak in headlines
Five tips for strong quotes that get media coverage
What makes a good media training?
Five critical elements for an effective media training session
What to do when a reporter calls you
Media training tips for a company spokesperson