Are your spokespersons practicing enough to keep up with reporters?
Keep your spokespersons sharp between media training sessions
Media Training C-Suite Executives
https://cwcfpra.podbean.com/e/just-following-up-with-joel-staley-jcs-communications/ This is a podcast interview of Joel sharing tips for media training c-suite executives. Struggling to convince your senior leaders to receive media training? Wondering how to structure the training once they accept? Listen and learn!
Great spokespersons and Olympic champions share a training secret
Like many of you, I’ve been engrossed in the performances and the personalities of the 2024 Paris Olympics for the past few weeks. Simone Biles is beyond words. How God packed so much power into her spritely 4’8” frame is beyond comprehension. Gabby Thomas impressed me as she ran away with the gold in the... Continue Reading →
Update your media policy before a crisis strikes!
Some years ago, while defending a client being aggressively pursued by a CBS News 60 Minutes producer, I realized how essential the organization’s social media policy was to my efforts. The producer was reaching out to current employees based on LinkedIn profiles. We quickly refreshed and redistributed the organization’s media policy which included deferring questions... Continue Reading →
Scientific study discovers the key to joy
As I hear the refrain, “the most wonderful time of the year,” the song and season cheer my heart and turn my thoughts to others. For various reasons – religious, moral or traditional, I think people try to be a little kinder in December. They also volunteer more of their time and share more of... Continue Reading →
Media Interviews: Recognize and Handle Unfair Questions
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
Grand openings: use PR to keep the celebration going
Top 10 PR tips for great grand openings
When to say no to the media
Six rules before saying no
To win, speak in headlines
Five tips for strong quotes that get media coverage
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