“What do we want our target audience to think, say or do as a result of our communications?”
Super-influencer or boring beyond belief?
Update your media policy before a crisis strikes!
Some years ago, while defending a client being aggressively pursued by a CBS News 60 Minutes producer, I realized how essential the organization’s social media policy was to my efforts. The producer was reaching out to current employees based on LinkedIn profiles. We quickly refreshed and redistributed the organization’s media policy which included deferring questions... Continue Reading →
Define your purpose for more powerful communications
What do we want people to feel, think, say or do?
Grand openings: use PR to keep the celebration going
Top 10 PR tips for great grand openings
Adapt crisis communications plans for natural disasters
Preparing to communicate when no one else can
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