What do we want people to feel, think, say or do?
Define your purpose for more powerful communications
Stop spokespersons from sabotaging your campaign
5 spokesperson blunders and how to prevent
When to say no to the media
Six rules before saying no
When do you need media training?
Five questions that reveal a spokesperson’s media training need
To win, speak in headlines
Five tips for strong quotes that get media coverage
What makes a good media training?
Five critical elements for an effective media training session
What to do when a reporter calls you
Media training tips for a company spokesperson
