Six tips to more concise and memorable communications
Maximizing public speaking opportunities
Make the most of speaking opportunities before, during and after... Great news – you just secured an exciting public speaking opportunity! Perhaps you will be the keynote speaker at a national industry trade conference, or the featured presenter at the monthly meeting of the local chapter of a professional association, or somewhere in between. The... Continue Reading →
Media Interviews: Recognize and Handle Unfair Questions
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
Define your purpose for more powerful communications
What do we want people to feel, think, say or do?
Stop spokespersons from sabotaging your campaign
Five spokesperson blunders and how to prevent
When to say no to the media
Six rules before saying no
When do you need media training?
Five questions that reveal a spokesperson’s media training need
To win, speak in headlines
Five tips for strong quotes that get media coverage
What makes a good media training?
Five critical elements for an effective media training session
What to do when a reporter calls you
Media training tips for a company spokesperson