What do we want people to feel, think, say or do?
Define your purpose for more powerful communications
Stop spokespersons from sabotaging your campaign
Five spokesperson blunders and how to prevent
When to say no to the media
Six rules before saying no
When do you need media training?
Five questions that reveal a spokesperson’s media training need
To win, speak in headlines
Five tips for strong quotes that get media coverage
What makes a good media training?
Five critical elements for an effective media training session
What to do when a reporter calls you
Media training tips for a company spokesperson
