Only about 7% of meaning comes from words... Watching the U.S. Open this past weekend reminded me of two great tennis champions from the 1980s and 90s: Andre Agassi and Boris Becker. Becker was known for his booming 139-mph serve! Agassi was known as one of the best service returners in the game. At first,... Continue Reading →
Are your spokespersons practicing enough to keep up with reporters?
Eliminate weak language to improve public speaking and private conversations.
“What do we want our target audience to think, say or do as a result of our communications?”
Like many of you, I’ve been engrossed in the performances and the personalities of the 2024 Paris Olympics for the past few weeks. Simone Biles is beyond words. How God packed so much power into her spritely 4’8” frame is beyond comprehension. Gabby Thomas impressed me as she ran away with the gold in the... Continue Reading →
Some years ago, while defending a client being aggressively pursued by a CBS News 60 Minutes producer, I realized how essential the organization’s social media policy was to my efforts. The producer was reaching out to current employees based on LinkedIn profiles. We quickly refreshed and redistributed the organization’s media policy which included deferring questions... Continue Reading →
Who’s better at reformulating – Joe or Donald? When Joe Biden and Donald Trump square off on CNN tonight, millions of Americans will be watching to see who can tell their story the best, refute the rest, and look the most presidential while doing it. Considering the animosity between the two candidates and the propensity... Continue Reading →
Six tips to more concise and memorable communications
Three unfair questions and how to handle them As company spokesperson or senior leader, you may be asked unfair questions, whether by the media or others, that contain incorrect assumptions or biases. Here are a few examples: Why does your company care more about profits than customers? Why won’t you respond to the allegations made... Continue Reading →
Five spokesperson blunders and how to prevent
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