This past December I attended three college sporting events. I was out of my seat, jumping around, and yelling at the top of my lungs! No wonder we are willing to drop a few bills to attend these things – it’s fist-pumping fun! I worked as a communications consultant and media trainer at one of... Continue Reading →
Only about 7% of meaning comes from words... Watching the U.S. Open this past weekend reminded me of two great tennis champions from the 1980s and 90s: Andre Agassi and Boris Becker. Becker was known for his booming 139-mph serve! Agassi was known as one of the best service returners in the game. At first,... Continue Reading →
Four reasons why your messaging could be outdated
What do we want people to feel, think, say or do?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
Five steps to reduce brand hypocrisy
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